While COVID-19 has brought unprecedented challenges in terms of health and safety for Coloradans and the business community, the disruption has brought an opportunity to rethink and rework policies that could further elevate Colorado into a faster and more sustainable economic recovery.

During the pandemic, Colorado businesses have risen to the challenge, restructuring supply lines, reimagining ways to deliver services, and going above and beyond to support relief efforts. This understanding of the role of business will be more critical than ever as we look to businesses to reopen, rehire, and recharge our economic recovery in the short- and long-term.

In recent years, Colorado has even further diversified our economy, and we are now well established in industries ranging from agriculture to technology. But the economic hardship brought on by the COVID-19 pandemic has unearthed new modern challenges, such as, remote work and education, fragile supply lines, even as it magnifies the old ones, including affordable health care, technological disruption, and a changing workforce.

It’s time to think innovatively about how we can create sustainable, long-term economic growth that supports businesses and champions a high quality of life for all Coloradans. It’s not enough to recover to pre-COVID-19 levels. We must seize this opportunity to come out of these challenges stronger than ever.

In partnership, the Colorado Business Roundtable and Common Sense Institute were able to develop data-backed strategies for success and forward momentum. Together, we marshaled an influential group of Coloradans: leaders in energy, aerospace, tech, finance, real estate and more, as well as thought leaders on economic development and the future of work.

As we prepared our Road to Recovery Initiative, we discussed philosophically and practically what it means to measure the success of our economy. Economic success should be reflective of the economic status of all Coloradans. And, no one should be left out. For this reason, we’ve included data that tracks key quality of life indicators as well as personal success measures.  We were able to draw from some of the most experienced and knowledgeable business leaders in our state who proposed
three key pillars for the road to recovery:

  1. Prioritize a competitiveness agenda
  2. Reimagine tomorrow’s workforce
  3. Invest in a future-forward infrastructure

Together, we are capable of implementing strategies that ensure a swift, safe, and healthy recovery from the economic hardship caused by the COVID-19 pandemic and put us on a path to sustainable growth in a rapidly changing world.

Kristin Strohm, Common Sense Institute Kristin Strohm President & CEO Common Sense Institute
Debbie Brown, Colorado Business Roundtable Debbie Brown President Colorado Business Roundtable